Most photographers venture into photography as a hobby at first, but as time goes on, they begin to see it as more than just a pastime. After a while, the concept of starting a business begins to play in their head.
If you are one of those that have finally committed to starting your own business as a Grand Rapids Photographer? Then, that’s a good thing! A good business idea needs a good name to go with it. Also, having a business name actually legitimizes the fact that you are actually making a go of being independent. In this article, we will be taking a look at how you can create the perfect name for your new venture.
When contemplating a business name, one thing you ought to look at is the niche you want to specialize in. There are different niches of photography from wedding, event, corporate productions, portrait etc. With the various niches out there, you can be certain that each one has its style demands. The name you also decide to choose for the venture should evoke the feelings this type of photography exudes.
For example, if you want to start a wedding photography business, think of a name that will make any prospective client think of weddings immediately. Settling for generic names will not help to push across the message of you being someone that knows your craft.
The same way the niche is very important when choosing a name is the same way clients are important. As a matter of fact, clients and niches go hand in hand after all, clients will venture into your niche when they need that particular service. When choosing a name, you need to ensure it is one that resonates within the heads of your client and unifies your niche as well.
When your clients hear your name, they ought to also think of the niche immediately. You can take inspiration from a lot of things when deciding on a name. If you are located in a particular locale, you can use a famous landmark! It will always bring to mind special memories for your clients.
You can also decide to go with the symbolic route when choosing a name for your business as a Grand Rapids Photographer. Every photographer has a journey that leads them to where they are (i.e, starting a business). Over the course of the journey, what were the things that shaped you? Were you moved to start a photography business based on certain experiences?
The story does not have to be epic but something that you feel shaped your current state. The story behind every brand’s name is what most of them use to market themselves. Going the same route will make you appear more appealing to clients. Remember that staying original and true to yourself is a priority. Do not think up a story just for the sake of having one.
For more on what a Grand Rapids Photographer can do to create a business name, visit https://www.chrystinmelaniephotography.com/