newborn photography CalgaryNewborn photography Calgary is quite popular when a baby is born. The parents take it upon themselves to visit a studio like The pictures taken from the studio can serve different purposes such as a birth announcement or a keepsake for future reference.

Now, as a newborn photographer who understands that their is a large untapped market for newborn photography, what are you doing or what can you do to ensure that you are the service provider parents come to for a picture of their newborn? Every photographer needs an action plan. You cannot always expect the client to come to you. Most times, it should be the other way round.

If you do not actively think of ways to attract more customers and satisfy their needs, believe me, someone else will be doing that and before you know it, you are too late to recover your own share of the market. A good business goal or action plan makes it easier for you to define a business strategy. This strategy is what guides your process of operation and keeps your business running.

One thing that is advisable for photographers to do is to always research the possible needs of their target market and develop solutions around these needs. In the case of newborn photography Calgary, we have been able to pinpoint certain products or services that parents might find useful and the photographer Calgary should offer.

  • Pregnancy Documentary

Although this is a bit different from taking pictures of a newborn, the photographer can still take pictures of the growing bulge of the mother of the child. The pregnancy Documentary takes note of the changes which the mother of the child undergoes while carrying the child for a period of 9 months. It does not necessarily have to include the entire image of the mother.

The pregnancy Documentary can be referred to as more of a before phase. That is, the phase before the child gets born. For the parents of the baby, it can be a way to reminisce with the child in future.

  • Announcement Shoot

For first time parents, a means for them to make family and friends aware of the birth of their new child is by taking a picture. You can offer services that cover this. After the birth of the child, you can help the parents arrange for a proper shoot that can be uploaded online or developed as a newsletter to be sent to parties interested.

  • Digital and Paper Images

We are in the digital age so a photographer, you should be willing to diversify. Individuals are more likely to want a digital image than a paper image. Digitals can be stored online, saved in a cloud or shared on sites. This is way more flexible than paper which can be easily damaged or lost. Therefore, make sure that while you offer paper image options, the clients also get the chance to have the digital versions.

In newborn photography Calgary there are different ways to ensure that you stand out from the competition but that is if only you are willing to be proactive and innovative.